Who owns the Ariat brand? Beth Cross, co-founder and CEO of Ariat International, was born and raised on a working thoroughbred farm just outside of Swarthmore, Pennsylvania. Beth received her BA from the University of Colorado in 1986, and her MBA from the Stanford Graduate School of Business in 1988.
who owns ariat
Ariat, the brand synonymous with top-quality footwear, apparel, and boots, has captured the hearts of outdoor enthusiasts and equestrians alike. While the company offers an extensive array of products, it’s their reputation for crafting remarkable work boots that sets them apart. Here, we delve into the depths of Ariat, uncovering its meaning, origins, and ownership.
1. Ariat Meaning Unveiled
For outdoor aficionados, Ariat International stands as a beacon of excellence in footwear, clothing, and accessories. But what is the essence of the name “Ariat”? The word “Ariat” harks back to a spirited tale – that of Secretariat, the legendary racehorse. It embodies the spirit of racing forward with unrelenting passion and vigor.
2. Notable Non-American Ariat Boots
Ariat may be known for its American roots, but some of its boots hail from different corners of the globe. Notably, a few popular choices are not crafted in the United States:
- Men’s Point Ryder Brown Square Toe Western Cowboy Boot – Crafted in Mexico
- Men’s Circuit Patriot Western Boots – Also made in Mexico
- Men’s AMOS Barley Brown & Tan Western Boots – Sourced from China
- Men’s Heritage Roper Boots – Produced in China
3. The International Connection
Is Ariat a Mexican brand? Well, it’s more global than that. Ariat products are manufactured worldwide and shipped to destinations spanning Mexico, China, Vietnam, Indonesia, and beyond. The majority of their boots are proudly Mexican-made, underscoring their international reach.
4. The Symbolic Ariat Emblem
Ariat’s emblem pays homage to Secretariat, with three horseshoes at its core. Designed by Jay Vigon and Parker, the emblem is a manifestation of a deep-rooted love for horses, a passion for racehorses, and an unyielding commitment to crafting the most comfortable, winning footwear. It reflects their dedication to excellence and market leadership.
5. The Aesthetics of the Ariat Symbol
Now that the Ariat symbol’s meaning is unveiled, let’s dive into its aesthetics. The emblem’s predominant color is black, symbolizing security and self-assurance. It aligns with the traditional hue of riding boots. The chevron, in the symbol, symbolizes authority and success.
6. The Faces Behind Ariat
A look at who owns Ariat reveals a captivating history. Beth Cross, the former owner, passed the torch, and Gap Inc. assumed ownership. The origins of Ariat can be traced back to the visionary partnership of Pam Parker and Beth Cross in 1990. Their fusion of athletic shoe technology and sports marketing revolutionized the equestrian footwear market.
7. Ariat’s Quality and Endurance
Ariat boots have earned a well-deserved reputation for quality and endurance, particularly in the realm of horse riding. While many are American-made, all go through rigorous quality inspections, ensuring that consumers receive nothing but the finest. These boots combine durability, comfort, and functionality, making them a top choice for both professional and amateur riders.
8. The Ethical Stance of Ariat
Ariat isn’t just a brand; it’s a statement. Embracing global design, Ariat places a strong emphasis on environmental responsibility and ethical sourcing. They champion the humane treatment of animals and abstain from unnecessary harm to furry creatures for wool. Collaborating with the Leather Working Group, Leather Manufacturing Cooperative, and various environmental initiatives, Ariat is dedicated to a sustainable and ethical approach.
Ariat Men’s Stonewall Lifestyle Western Cowboy Boot
9. The Best of Ariat Boots
Ariat’s product line is a testament to innovation in both Western and English riding footwear. Here are some of Ariat’s most popular boots:
- Ariat Fatbaby Western Boot
- Ariat Men’s Groundbreaker Square Toe Work Boot
- Ariat Women’s Round Up Wide Cowboy Boot
- Ariat Men’s Western Rambler Boot
10. Gap Inc. and Ariat: A Connection
The Fisher family, the founders of Gap Inc., now have a significant stake in Ariat International. This American clothing company produces equestrian clothing and is proudly used by the United States Olympic equestrian team and professional bull riders. Ariat remains a privately held entity and retains its autonomy, not being publicly traded.
11. Ariat’s Global Reach
Ariat’s global footprint is undeniable, with manufacturing stretching across borders. It’s this global perspective that has allowed them to cater to diverse tastes while maintaining the core principles of comfort and quality. Many equestrians worldwide trust Ariat for their daily riding needs.
12. The Craftsmanship: Handmade Boots
Ariat is known for its craftsmanship, with a selection of handmade boots originating from the United States, Mexico, and Italy. The artistry and attention to detail that go into crafting these boots ensure they are more than just footwear; they are a statement of excellence.
13. Ariat’s Slogan
Ariat’s slogan encapsulates their commitment to sustainability: “Eco-friendlier in one step.” It serves as a reminder of their dedication to preserving the environment and producing products that reflect this ethos.
In conclusion, Ariat is more than a brand; it’s a symbol of quality, ethical values, and a commitment to excellence. Whether you’re in the saddle or strolling the streets, Ariat offers a range of products that cater to the discerning consumer. So, whether you’re interested in the meaning of Ariat or its diverse product line, this article has unraveled the layers of this remarkable brand.
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What is the brand Ariat named after? Ariat is renowned for its innovative, stylish and quality footwear and apparel, which is synonymous with the equestrian and country market. Originally established by passionate equestrian Beth Cross in 1992, the company is named after the American race horse Secretariat.
Who made Ariat boots? Interesting Facts About the Ariat Boot Company
The company was founded by two women, Beth Cross and Pam Parker, both graduates of Stanford Graduate School of Business. Upon Ms. Cross’s graduation, she worked with athletic shoe companies such as Reebok and Avia.
Ariat Women’s Heritage 3 Equestrian Boots
